One more year, the agronutrient company Zoberbac has held its annual seminar in which the analysis and closure of 2019 and the strategy and commercial actions that will be carried out in this 2020 that are beginning were put on the table .
The meeting took place from January 2 to 6 and, for the first time, it was held outside of Spain, making the work coincide with a cultural visit to the Holy Land, Israel.
A journey of continuous improvement
After a review and evaluation of the results of last year, which closed with a good increase in sales in the Spanish territory and other markets such as Australia, Chile and Brazil -and the positioning of the company’s agronutrients in new countries-, The meeting focused on establishing the strategy that will be carried out this exercise, these being some of the most relevant aspects on which it will focus:
- Improve communication with customers.
- Increase information and application possibilities on existing products.
- Analysis of new products to expand the offer.
- Launch of programs that help producers to participate in sustainable and precision agriculture, in accordance with the UN Sustainable Development Goals and goals .
The seminar was attended by Paulo González , technical director; Rubén Moñux , head of design; Lourdes Marqués , head of finance; Nuria Escribano , administrative director; and León Forado , CEO.
León Forado explained that these meetings are “a way to strengthen the team and share the work experience in a closer way. More and more these types of seminars become fundamental in the company, for the motivation and confidence of the team ”.
In the cultural sphere and throughout these four days, the team made visits in Jerusalem to the Mount of Olives, the Basilica of Gethsemane, the Wailing Wall, the Holy Sepulcher, Masada, the Dead Sea and the Bridge of Los Wishes from Tel Aviv, among other places. In addition, coinciding that this year is the 75th anniversary of the liberation of the Auschwitz camp, those attending this meeting visited the Holocaust museum.